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There are these ideas that have been around for a long time that men shouldn't seek help, that men should be self reliant and stoic, look after themselves, get their shit together and just deal with it.

Harden up, as they say. Boys don't cry. All of these concepts, I don't buy any of them. I don't think that they're useful. Guys have been struggling because of these stereotypes for too long.

And what we are trying to change is reframing the idea that actually help seeking is courage. Help seeking is bravery. Help seeking is being the dad, the brother, the son, the worker that you want to be.

When we talk about stigma around mental health, it is these barriers around, 'I have to be really sick, crazy,' all of these really problematic ideas that aren't true. And what happens is that societal stigma, which is that broader idea about what you watch on TV and what you read in the papers, that filters down into self stigma.

So lots of people have been tackling societal stigma, and we're getting much better about talking about mental health in schools, in community groups, wherever it may be. But people still carry around this self stigma that you can talk about that stuff, but I can't.

And that's what we really need to tackle next. We need to show so many different stories. We need to show that the CEOs are struggling with their mental health. We need to show that the single mum is dealing with these things to normalise the whole situation and for people to realise that this is just how living looks fundamentally, and that it's nothing to be ashamed of.

Rather, we should be proud of the fact that we are pushing day in and day out and overcoming obstacles. I really don't want men to be doing this in isolation.

Lots of men are seeking help. That's what's really important. And they're doing incredibly well, but they don't talk about it. And so what we want to do is actually be creating those communities of open and honest, authentic conversations where we go, 'actually, this isn't something to be embarrassed about.

This is my strength. This is the thing that has helped me be successful, be a better father.' And so banding together with those others and starting these meaningful, vulnerable conversations.

That's how you're going to change the tide here. It's definitely okay to not be okay. If you were okay all the time, I'd think something's wrong, because that's just not how when you're getting lots of inputs, there has to be waves, and really, it's just how you ride them.